Published January 16, 2025

Rochester Real Estate This Winter: Market Trends, Tips, and What to Expect in 2025

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Written by Nathan Wenzel

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The new year is upon us in Rochester, NY, and while many are cozying up by the fire, others are exploring opportunities in the real estate market. Whether you're buying, selling, or simply keeping an eye on trends, this guide has you covered with the latest market insights, festive advice, and predictions for 2025.


Current Market Trends in Rochester, NY

Rochester’s real estate market has remained resilient through 2024, with some notable trends:

  • Median Home Prices: The median sale price in Monroe County is $250,000, which is 10.1% higher than 1 year ago. 

  • Inventory Levels: Inventory remains tight, with active listings down 21% compared to last year. Sellers are enjoying competitive offers, often above the asking price.

  • Days on Market: Homes are selling as fast as ever, averaging just 8 days on the market.

     

What This Means for Buyers

The winter season can be a strategic time to buy a home. With fewer buyers in the market, you may face less competition. However, Rochester’s low inventory means acting quickly when you find your dream home. Tip: Partner with an experienced local agent who can help you navigate this fast-paced market.

Why Sellers Shouldn’t Wait Until Spring

Many sellers assume spring is the best time to list, but winter can offer unique advantages. Buyers in January and February are often more serious and motivated. By staging your home with a festive, cozy vibe, you can make it even more appealing.


Festive Tips for Buyers and Sellers

For Buyers:

  1. Look beyond the décor: Assess homes for their year-round potential, keeping an eye on features like roof quality and heating systems.

  2. Plan strategically: Schedule tours during daylight hours to get the best view of the property and surroundings.

For Sellers:

  1. Stage with the season: Decorate tastefully, with warm lighting, unscented candles, a throw blanket or two, and even a hot cocoa bar if you have the space!

  2. Keeping your home at 70-72 degrees will ensure that the buyers feel comfortable during their tour, leading to a more favorable first impression.

  3. We recommend wintry evergreen wreaths, porch pots, and/or seasonal flower arrangements to bring life and freshness to your home. If you are looking for a great local business that can help with this, Jamie at Creative Gardens is a fantastic resource. She offers custom container gardens year-round, as well as classes if you'd like to DIY. Her work is beautiful! She can be reached at (585) 406-9606 or https://www.mycreativegardens.com. Follow her on Instagram at @creative_gardens_585.



Looking Ahead to 2025

The new year promises exciting developments in Rochester real estate:

  • Interest Rates: Experts predict a stabilization in mortgage rates, making financing slightly more predictable for buyers.

  • New Construction: Developers are investing in new housing projects, particularly in the suburbs, which will help ease inventory pressures.

  • Sustainable Living: Expect to see a rise in eco-friendly homes, with features like solar panels and energy-efficient appliances becoming standard.


The Rochester real estate market offers exciting opportunities this January for buyers and sellers alike. With strategic planning, an understanding of current trends, and a touch of festive spirit, you can make the most of this time of year.

Here’s to making a move in 2025!

 

 

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